Business model

Hi friends

I have been thinking about business models alot mostly what there is ( I am no expert) and what would work for me. I have asked for some input from a company and not heard back maybe its a secret or maybe its a question they get often.  I asked them about their beginnings and how it worked for them using FB as their engine etc, with some explanation about why I was asking them, I have been looking at what they do and how they did it and the success they have achieved and I want to find my niche and I need some input from other places.

You know that place the internet OMG it is full of information but it can be overwhelming. I mean every other piece of information you look at seems like some business model being sold or a scam or make money quick hell who doesn't want to make money quick right.  Well what I really want is real world answers to how people did it how did you start your business and don't just say to me oh I just opened up and viola.  Ok the real world isn't magic, you had money and your idea I assume.  I am lacking in one avenue money and I know they say you need money to make it. Very true, but I have supplies and I can make more product but the product I make isn't moving. People tell me on etsy that its because I don't have enough or that I don't have great pictures ok I can deal with that but when you put a million it feels hours into something with zero results more time without a strategy seems fruitless.

I hear alot don't loose faith really this is not an easy thing to do.  I love my idea I love being creative and designing and I want to be successful.  So I must not give up I talk about this alot and I have given up many times currently I am working on a cheerleading outfit for my neice not necessarily part of the business plan but I sort of needed to put the plan aside for a moment and refocus and decide if my avenue was the right avenue for me.  This is yet to be decided but I do know that as soon as the cheerleader outfit is finished I will show it on my page it could be offered I have had loads of fun and had creative freedom with it well inside the colors for her favorite football team the Iowa Hawkeyes.  We have also decided on a wonderfully cute outfit we will be creating and offering asap, but this will all be happening together I wonder if a change is a great idea given the time of year perhaps I am going to miss out on an opportunity by having questions of my model at this moment.  This is something I need to consider perhaps I need to consider keeping one avenue and trying another we shall see.

I also want to say I have no idea if anyone will read this or find a business model speach about a fashion designer interesting, But to anyone who does read this Please if you have insight or if dare I say it were one of my business major friends in school please feel free to chim in.  Please keep in mind we aren't talking brick mortar I am no were near ready for such a thing but rather being successful with your a product online or channels online. I have already done a needs assesment and I do not have the numbers handy but fashion designers for children around the world overwhelming a very vast business fashion designers that also have the knowledge and know how to create a guarment for a child with special physical needs very scant. This is what I have discovered, I know about creating therapy clinics and how to run them and how to do assessments and benchmarks. What I do not know and can not find is how to make it successful on the internet. One thing I know I am missing is PR I need to be able to market my product as both fashion design for all children. SO HELP if you can :) any input is good input